Turn leads into jobs
Stop losing leads.
Start closing more jobs.
Faith Forged Leads keeps your leads, estimates and follow-ups organized, then tells you exactly who to call next and what that call is worth.
- No card required
- Set up in minutes
- Works on your phone
The problem
Great leads shouldn't get forgotten.
Leads arrive from phone calls, website forms, Facebook, Google, Nextdoor, referrals and text messages. Then the season picks up, the crew is short, and the estimate you sent last Tuesday quietly goes cold.
Forgotten callbacks
A lead calls while you are on a roof. By the time you are down, it is gone.
Estimates never followed up
The quote went out a week ago. Nobody has checked whether they even opened it.
Information scattered everywhere
Names in a phone, numbers in a notebook, prices in a spreadsheet, photos in a text thread.
No visibility into potential revenue
You cannot say what is actually in play this month without adding it up by hand.
Nobody owns the lead
Two people call the same customer, or nobody does, because it was never assigned.
No idea what needs attention
Everything feels urgent, so the quiet $14,000 estimate is the one that slips.
Faith Forged Leads puts everything in one place and tells you what needs attention next.
How it works
Four steps, start to signed.
- 01
Capture
New opportunities enter Faith Forged Leads from your website form or get typed in from a phone call: name, job, value, source, owner.
- 02
Track
Move each one along the board from New to Contacted, Appointment, Estimate Sent, Follow-Up and Won. Every move is recorded.
- 03
Follow up
Faith Forged Leads flags the estimates and leads that need attention, and tells you what it is worth in dollars.
- 04
Win
Stay in front of customers with consistent, timely contact, and convert more of the opportunities you already have.
Lead pipeline
Where every open job stands right now
Your board, your stages
Every job moves through New, Contacted, Appointment, Estimate Sent, Follow-Up and Won. Each column shows what it is worth, so you always know what is actually in play.
- Drag a card and the change saves immediately
- Every move is written to the lead history
- Cards show the value, the owner and days in stage
The Attention Center
Know exactly who needs your attention.
Faith Forged Leads automatically identifies opportunities that may be slipping through the cracks, so your team knows exactly who to contact next and what it is worth.
- Estimates going stale
- Sent days ago with nobody following up.
- Leads gone quiet
- No call, text or email in longer than your threshold.
- Overdue reminders
- The follow-up you scheduled and then missed.
- Appointments with no estimate
- You went out, but the quote never went in.
- New leads nobody called
- Fresh inquiries still sitting untouched.
Revenue at risk
$27,500
The total value of every flagged open opportunity, updated as you work.
Attention Center3
Opportunities that may be slipping through the cracks
John Smith
Deck remodelNext step: Call to confirm they received it
Sarah Jones
Roof replacementNext step: Call to confirm they received it
David Miller
Kitchen remodelNext step: Reach out and log the conversation
Features
Everything you need. Nothing you don't.
Faith Forged Leads is a CRM for contractors, not an enterprise platform. Every screen exists because a service business needs it.
Lead management
Keep every lead and opportunity organized.
Sales pipeline
See exactly where every potential job stands.
Follow-up reminders
Never forget to call a customer again.
Attention Center
Automatically surface opportunities that need action.
Estimates
Create, send and track professional estimates.
Text and email
One tap opens your own phone or email, message already written.
Tasks
Keep yourself and your crew accountable.
Calendar
Manage appointments and follow-ups.
Customer records
Conversations, estimates, notes and documents in one place.
Lead source tracking
Know where your work is actually coming from.
Reporting
Pipeline value, conversion rates and sales performance.
Who it's for
Built for businesses that win work through leads.
If someone calls, fills in your form or asks for a price, Faith Forged Leads is built for you.
- Remodelers
- Roofers
- Plumbers
- Electricians
- HVAC companies
- Landscapers
- Painters
- General contractors
- Cleaning companies
- Pressure washing
- Auto services
- Other local service businesses
On the job site
Your sales pipeline goes with you.
The mobile layout is designed for one hand and a truck cab, not a shrunken desktop screen.
- Add a lead in seconds
- See today's follow-ups
- Call a customer
- Text a customer
- Update the pipeline stage
- Add a note after the call
- Complete tasks
- Review what needs attention
Website integration
Turn your website into a lead machine.
Add the Faith Forged Leads form to your site. When somebody submits it, the lead is in your pipeline before they close the tab.
- 1The lead is created in Faith Forged Leads automatically
- 2The source is recorded as Website
- 3The right employee is notified
- 4It enters the New stage
- 5Follow-up tracking starts immediately
Pricing
Simple monthly pricing.
Every plan includes the lead CRM, the pipeline and follow-up reminders. Upgrade when you need estimates, messaging and the Attention Center.
Starter
For owner-operators who just need leads to stop slipping.
$79per month
Up to 2 users. Cancel any time.
Start free trial- Up to 2 users
- Lead CRM
- Sales pipeline
- Tasks
- Follow-up reminders
- Customer records
- Basic reporting
Business
For multi-crew operations with a real sales team.
$299per month
Up to 50 users. Cancel any time.
Get started- Up to 50 users
- Everything in Pro
- Custom follow-up rules
- Advanced reporting
- Your logo and colors on estimates
- Priority support
5-day free trial with full Pro accessNo card required to startCancel any time
One saved job could pay for Faith Forged Leads for years.
If Faith Forged Leads helps you remember to follow up on an $8,500 project that would otherwise have been forgotten, the software has more than covered its cost.
We can't promise you'll win that job. Nobody honestly can. What Faith Forged Leads does is make sure the opportunity is in front of you, with the customer's number, on the day it needs a call. Staying organized and following up consistently is the part you control.