How it works

From a phone call to a signed job.

Faith Forged Leads answers one question every morning: who do I need to follow up with today?

The short version

Four steps, start to signed.

Capture the lead, track it on the board, follow up when Faith Forged Leads says so, and win more of the work you already have.

  1. 01

    Capture

    New opportunities enter Faith Forged Leads from your website form or get typed in from a phone call: name, job, value, source, owner.

  2. 02

    Track

    Move each one along the board from New to Contacted, Appointment, Estimate Sent, Follow-Up and Won. Every move is recorded.

  3. 03

    Follow up

    Faith Forged Leads flags the estimates and leads that need attention, and tells you what it is worth in dollars.

  4. 04

    Win

    Stay in front of customers with consistent, timely contact, and convert more of the opportunities you already have.

Step 1 of 4

Capture

New opportunities enter Faith Forged Leads from your website form or get typed in from a phone call: name, job, value, source, owner.

Somebody fills in your website form and the lead lands in Faith Forged Leads with the source recorded, the right person notified, and follow-up tracking already running. Took the call yourself? Add the lead from your phone in about fifteen seconds.

Faith Forged Leads · Miller Contracting

Tuesday, September 9

Good morning, Mike

New leads

12

28%vs. previous 30 days

Needs follow-up

4

Due today or overdue

Open opportunities

$37,500

9 jobs still in play

Won this month

$18,200

50%vs. last month

Attention Center3

Revenue at risk$27,500

John Smith

Deck remodel
$8,500Estimate sent 4 days agoLast contact 4 days ago

Next step: Call to confirm they received it

Sarah Jones

Roof replacement
$14,200Estimate sent 6 days agoLast contact 6 days ago

Next step: Call to confirm they received it

Step 2 of 4

Track

Move each one along the board from New to Contacted, Appointment, Estimate Sent, Follow-Up and Won. Every move is recorded.

The board is the picture of your month. Drag a card from Contacted to Appointment and it saves instantly, writes to the lead history and updates the column totals. Cards show the customer, the job, the value, who owns it and how long it has sat there.

Lead pipeline

Where every open job stands right now

New
$22K
Contacted
$15K
Appointment
$46K
Estimate sent
$32K
Follow-up
$15K
Won
$18K

Step 3 of 4

Follow up

Faith Forged Leads flags the estimates and leads that need attention, and tells you what it is worth in dollars.

This is the part that saves jobs. Faith Forged Leads checks your open opportunities against rules you control: how many days an estimate can sit unanswered, how long a lead can go without contact, how fast a new inquiry should get a call. The ones that are slipping go to the top of your day with the phone number already attached.

Attention Center3

Opportunities that may be slipping through the cracks

Revenue at risk$27,500

John Smith

Deck remodel
$8,500Estimate sent 4 days agoLast contact 4 days ago

Next step: Call to confirm they received it

Sarah Jones

Roof replacement
$14,200Estimate sent 6 days agoLast contact 6 days ago

Next step: Call to confirm they received it

David Miller

Kitchen remodel
$4,800No contact in 3 daysLast contact 3 days ago

Next step: Reach out and log the conversation

Step 4 of 4

Win

Stay in front of customers with consistent, timely contact, and convert more of the opportunities you already have.

Consistent, timely contact is what separates a quoted job from a booked one. Faith Forged Leads does not close work for you; it makes sure you are the contractor who called back.

9:41Faith Forged Leads

Today's follow-ups

4 to make · $27,500 in play

John Smith

$8,500

Deck remodel

Estimate sent 4 days ago

CallTextEmail

Sarah Jones

$14,200

Roof replacement

Estimate sent 6 days ago

CallTextEmail

David Miller

$4,800

Kitchen remodel

No contact in 3 days

CallTextEmail
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Every morning

What a morning looks like.

Open Faith Forged Leads with your coffee. The people who need a call are at the top, with the value next to each name and the number ready to dial.

Good morning, Mike

3 opportunities need attention today

3
  • John Smith

    Deck remodel

    $8,500

    Estimate sent 4 days ago

  • Sarah Jones

    Roof replacement

    $14,200

    Estimate sent 6 days ago

  • David Miller

    Kitchen remodel

    $4,800

    No contact in 3 days

Revenue needing attention$27,500